Search engine optimization “SEO” is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. In general, the earlier “or higher ranked on the search results page” , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.
1 – Youtube Ranking Factors
I know that’s a lot of information to process, so let me give you the Cliff’s Notes of the most important signals that YouTube uses:
Title tag information
Keywords in description tag
Number of subscribers after watching
Likes and dislikes
With that, it’s time to show you five ways that you can leverage these signals to get more traffic to your videos…and ultimately to your site.
1. Write Super-Long Video Descriptions
Remember that YouTube and Google can’t watch or listen to your video “yet”.
That means that they heavily lean on the text surrounding the video to understand your video’s topic. That’s why it pains me to see extremely brief video descriptions like this:
2 – Optimize Around “Video Keywords”
Ranking in YouTube is great, but ranking your video in YouTube and Google is even better.
Although Google gives YouTube videos an inherent edge in the SERPs, that’s only true for certain keywords.
These keywords are called “Video Keywords” because they tend to have video results on Google’s first page.
3 – Bottom line
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that’s a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.
Subscribe Our Channel For New Updates And Keep With Us
Related Article: SEO Seattle