Personal branding online – MOOC – Salford Business School (1/12) Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC)

Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:

Activity 1. – Visit or another popular search engine in a country of your choice and type in your name in the search box — make a note of your results.

Activity 2. – Search for a job on Jobs section for a job that interests you. Make a list of attributes, skills and abilities the employers are looking for.

Activity 3. – SWOT Analysis — examine your online profiles and what messages they send to your audiences for example potential employers on social media:

Strengths: Skills and attributes that you DO have potential employers are looking for;
Weaknesses: Skills and attributes you DON’T have that employers are looking for;
Opportunities: Skills and attributes you DO have but employers are not looking for them yet;
Threats: Skills and attributes you DO have but employers are no longer looking for.

Now, consider how you can maximise the Strengths and Opportunities in your profiles and how you can reduce Weaknesses and Threats through learning and developing your skills.

Now consider how you can use different social networks where your potential employers or business partners might be engaging. Can you engage with them on these networks? How? How often?

Activity 4. – Search for the skills you are interested in attaining yourself and see how others in the industry have done this already. This will give you some inspiration and benchmarks of what an optimised personal brand online looks like. Search any of the three main professional social networks in Europe such as:

LinkedIn –
Xing –

Make note of the way that the individual profiles are optimised and plan how you can reach same, or even a better position.

Some background reading:
Brand yourself

Aaltonen, S., Kakderi, C., Hausmann, V., & Heinze, A. (2013). Social media in Europe: lessons from an online survey. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems. Accessible online –

Faour, H., & Aleksej, H. (2013). The Use of Social Media to Attract Generation Y in Organisations. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems, , 19-20 March, Worcester College, Oxford, UK. Accessible online –

Portes, A. (2000). Social Capital: Its Origins and Applications in Modern Sociology. In L. E. L. (Ed.), Knowledge and Social Capital (pp. 43 – 67). Boston: Butterworth-Heinemann.


Watch this “Personal branding” video and more in “Search and Social Media Marketing for international business” playlist:

This video from Salford Business School looks at personal branding online by covering the following topics:
– What is personal branding and why it is so important?
– Personal brand SWOT analysis
– Sharing your brand with the world
– Building social capital
This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business.

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