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Video marketing is not just a video production + uploading video on various tube sites. Effective video marketing that actually brings exposure and results is a time consuming process with different aspects of optimization.
1. Video production
Whiteboard animation videos work wonders in term of conversions and retention time. They do the same job as any other expensive production and often bring even better results. Effective and affordable.
2. Video optimization
Just like every website that wants to get exposure on search engines, videos need to be properly optimized to get the best results and traffic. Buying views + likes is not something that is considered a proper optimization because it doesn’t look natural and Youtube penalizes that type of spam. Keyword optimization and onpage factors are first step into every video optimization. Everything is for nothing if video optimization isn’t done properly. Besides onpage factors, there are offpage factors as well such as proper link building to get videos on highest possible spots in search engines.
3. Video promotion
Without video promotion, video doesn’t get views. Simple as that. Videos need to be promoted on largest video sites in the world with proper optimization.
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